Why I Started A’Mused — And What It Means to Me

A Business Born from a Question

I didn’t start A’Mused with a business plan. I started with a question:

How can I take this feeling of “soul home” with me into my daily life?

The loud-and-proud witch aesthetic didn’t feel authentic to me. And mass-produced little charms stamped with vague promises of “protection” or “good vibes” — they were too broad. They didn’t hold the kind of meaning I was craving. I wanted something personal. Intentional. Sacred — but wearable. Something you could take with you to a full moon drum circle or the grocery store with three kids.

When I couldn’t find what I was looking for, I did what I always do as a crafty, artistic kinda girl —

I made it myself.

At first, it was just for me. Quiet devotional pieces. Symbols that held personal meaning. A rose. A dagger. A skull. Tiny tangible tethers to help me stay connected to my practice — even when life got chaotic and my altar got dusty.

Things started to shift when I realized that while my specific story was unique, the desire behind it wasn’t. When the pieces I made were starting to resonate with others, too.

Making it myself was an accident (Sort Of)

I wasn’t trying to start a business — I was just trying to explain my necklace. Over and over again.

“Oh, thank you! This is one of my favorites.”

“…Oh, sorry. No, you can’t buy it anywhere. I made it.”

That was the conversation I found myself in — at markets, coffee shops, school pick-ups. I’d made something meaningful to me, and other people felt it.

But actually building a jewelry business? That felt like a cloud-in-the-sky dream. Beautiful. Impractical. Unreachable.

And then… life shifted.

My husband left his corporate job, and suddenly we were staring down a very real crossroads:

Find a new traditional job — or go all-in on this strange little business that was quietly gaining momentum. It was the kind of leap that could only be made with full-body faith. And we made it. My husband stepped into the role of full-time stay-at-home parent and I stepped into the dream: becoming a full-time artist and creator, building A’Mused with all the intention and magic I could pour into it.

What was once a whispered “maybe someday” became a very real, very now “this is what we’re doing.”

A’Mused didn’t arrive all at once, perfectly packaged and branded. It has grown organically, from a handful of overlapping threads — jewelry, art, intuition, spirit. While I was quietly crafting devotional jewelry behind the scenes, I was also offering channeled portrait sketches. In fact, the art came first — or at least alongside. The drawings weren’t just creative expression. They were evidence. Confirmation. Time and again, people looked at these faces I’d sketched and said,

“That’s her. That’s my grandmother.”

“That’s what I always imagined my guide looked like.”

“I’ve never seen that being before — but I know them.”

That kind of feedback helped me trust my intuition in a way I never had before and that trust became the foundation of everything. It’s what helped me believe I could make devotional jewelry for others. It’s what gave us the courage to risk comfort for purpose. And it’s what continues to shape every offering I create. The jewelry and the portraits have always grown together.

My art informs my designs. My jewelry echoes my sketching. My chains carry stories just like my portraits do. It’s all the same conversation, spoken in different visual dialects.

So even though A’Mused has branched into three offerings now —

The Altar Atelier (for custom spiritual jewelry)

The Charmed Apothecary (for simmer pots and spell recipes)

The Artist (for spirit portraits and intuitive art) —

they’ve always shared the same root: a desire to give form to the formless.

To make magic wearable, tangible, and a little bit whimsical.

What A’Mused Means to Me

A’Mused isn’t just a business. It’s a living, breathing piece of my spiritual practice.

It’s how I process the sacred — through art, through humor, through hands-on creating.

It’s not about vibes or trends (though I do love a little sparkle). It’s about resonance. Ritual. Creating something that speaks when words don’t. It’s something you can wear into circle or into a staff meeting. It’s something you can keep close during grief or joy or mundane errands. It’s something that helps you remember who you are — especially on the days that try to make you forget.

A’Mused is a love letter to yourself.

It’s a hand extended to those who want their spiritual tools to feel personal, not prescriptive.

It’s where spirit gets to be playful. Where devotion gets to be beautiful. Where art gets to be magic.

And where you, dear reader, get to bring your own meaning to the mix.

Thank you for being here.

For supporting this dream.

For letting me make weird, wonderful things that somehow feel like home.

Remember to stay A'Mused,

Kara